Ashima

Ashima’s commitment to R&D and its customers has made the brand synonymous with delivering cutting edge technologies with outstanding aftersales service.This in turn has propelled the brand to the forefront of bicycle control systems development. Indeed in just few years the company has acquired in excess of 170 World Wide Patents….that’s a level of commitment that even some major corporations in the World find hard to match.

FREEDOM --- Free to Think, Free to Innovate, Free to Ride.
Our passion for riding and our dedication to engineering excellence mean that Ashima has built a design philosophythat we live daily. Freedom at Ashima means the freedom to innovate, create and push the boundaries in bicycle braking technology. Over 300 world wide Patents in 14 years show our clear commitment to bringing the most up to datesolutions to riders the world over. Whether the stimulus is the OEM/ODM aftermarket or a brand seeking a new product line, Ashima’s approach and R+D capabilities deliver products imbued with a fresh outlook backed by proven technical expertise.

Ashima: Quality throughout, Quality Assured
Ashima’s “state of the art” testing facility is just one of the physical elements of our design process. At our heart, is a focus on the safety effectiveness and quality of our products. An Ashima product will “pass through” the developmental stages of concept, design, prototype and test as part of an iterative QA process. Our ethos is to refine the prototype by addressing potential concerns until it is fit for manufacture and use by our end users.
Although perfection is Ashima’s goal we are never complacent enough to claim we’ve achieved it. Which company can? It is remotely possible that products can experience issues in the field that were not highlighted in the lab. What distinguishes Ashima from the crowd is a commitment to minimize the impact to our customers by responding decisively. In the short-term, our first priority is to remove and replace any faulty products as swiftly as possible. Our longer-term response is one of continuous improvement, through the implementation of enhanced design, testing procedures and quality standards to ensure that failure modes are identified and corrected prior to production . Ashima remains committed to customer satisfaction at every stage from design and manufacture to use on the open road.